Making donations are in essence emotional transactions which when appropriately recognised become the building blocks to build enduring relationships. People who give, and find that giving has a reciprocal loop of connection and meaning, results in a higher likelihood of them becoming recurring donors, which potentially secures the sustainability of your non-profit, as it responds to the environment of constant change around us.
Build an Effective Fund Development Plan
Do you have one of these? In any effective fund development plan, the line under donations should be viewed as an exchange. This is because any gift from a donor to your organisation is essentially an emotional transaction. What is the exchange?
How you establish sincere messaging, which focuses on the stories behind what donations enable you to do, what they have enabled in the past, and what you are sincerely seek to do in the future. This is a central truth of the funding contract, whether applied to personal transformations or deeper systemic change. In your fund development work, you have the powerful key change opportunity, to open the window for donors to see and feel the impact of the refreshing breeze of resources. How their money, alongside the wider community of funders you are building is unleashing something really positive in the world.
With donors critical to the funding of any Non Profit’s work donors necessarily become an integral gravitational point of all of your messaging. As we have just noted, donors whether great or small, are together the ones who are enabling the change your organisation stands for and exists to realise.
They are the ones funding the breakthrough’s in cancer care, in water filtration, in re wilding.
They are the ones enabling the recent new art work to be commissioned to impact audiences and raise the awareness you desire, raise the profile of inclusive educational opportunities, or help re-set the broken economic systems inherited from our colonial pasts. Whatever your mandate – the donors you attract remain a vital point of retained focus for your activities. Your organisation has to retain its bifocal attention – on the change you have grasped needs to happen, and the means to enabling it. The link is a Sincere Promise.
This clarity of promise, sincere recognition of the personal investment in what your nonprofit is about, fosters the existing relationships that will sustain your mission and helps build new supporters along your way.
If you want to build forward this sense of connection whether through social media presence, events, or communication with your network of funder relationships, your supporters and the wider community you seek to serve, connect with us here at partners@sincerepromise.co.uk to take the conversation further.
Your funding future may start to look brighter – sincerely.